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TEN FIVE
TEN FIVE

CAPABILITIES — SERVICES

We provide turnkey lifestyle hospitality solutions to owners and developers of real estate.
Whether repositioning an existing property or developing an entirely new asset or brand, our solutions are informed by a track record of proven successes in lifestyle hospitality development, marketing and execution. Driven by an elevated creative sensibility, our diverse background, deep investment and financing insights, and the collective experience of a vast network of best-in-class talent, we drive value and maximize returns for our partners.
DEVELOPMENT & INVESTMENTBRANDING & POSITIONINGLIFESTYLE HOTEL MANAGEMENTRESTAURANT, EVENTS & NIGHTLIFEASSET MANAGEMENTOWNER ADVISORY SERVICES

Development & Investment

Ten Five pursues value-add assets with great locations in primary and select secondary markets with high barriers to entry. We specialize in unlocking the potential of real estate by balancing an elevated creative sensibility with an institutional approach to analysis and feasibility. Our vertical integration across development, acquisitions, marketing, and operations allows us to act quickly and decisively when evaluating investments and to maximize investor returns.

Development and investment
Bar Lis rooftop lounge at The Hollywood Grande

Branding & Positioning

Ten Five understands the power of brand and brand positioning better than anyone else. We combine a creative eye and an intuition for innovation with cultural savvy and executional excellence to build brands that elevate the value of property and experience, while attracting the cutting-edge of modern traveler and industry talent alike. With distinct personalities from design, to ambience, to service, each project stands on its own and serves a purpose. We help bring visions into reality, at a cost below industry benchmarks.

HOW WE START
IN-DEPTH MARKET RESEARCHIDENTIFY THE OPPORTUNITYBRANDING & POSITIONINGSTRATEGIC MARKETING & LAUNCHCASHFLOW OPTIMIZATION

Lifestyle Hotel Management

We have built a reputation for excellence. Whether through 3rd-party management or consulting services, our team has a proven track record of delivering on world-class experiences and market-leading profitability.

HOW WE OPERATE
ZERO-BASED OPERATING BUDGETSPROPRIETARY OPERATING PROCEDURES AND TRAINING GUIDELINESSTRATEGIC DEPLOYMENT OF BACK- AND FRONT-END TECHNOLOGY SOLUTIONSDAILY, WEEKLY AND MONTHLY FORECASTING, COST REPORTING AND LABOR ANALYTICSSTRATEGIC SALES AND DIGITAL MARKETING PLAN DEVELOPMENT, DEPLOYMENT AND ANALYSISBRAND AND REPUTATION MANAGEMENT
The Hollywood Grande hotel lobby
Restaurant, events and nightlife

Restaurant, Events & Nightlife

Having helped develop successful food and beverage concepts in New York, Miami, Los Angeles and London, we understand what it takes to stand out. Pioneering in their creativity and always profitable in practice, our concepts are the result of extensive competitive audits and local research that ensure they are unique in their place, authentic in their spirit and fill a distinct consumer need in their market.

HOW WE EXECUTE
MARKET ANALYSIS AND STRATEGIC POSITIONINGZERO-BASED OPERATING BUDGETSDAILY REVENUE, LABOR AND COGS ANALYSISWEEKLY, MONTHLY AND QUARTERLY OPERATING PERFORMANCE REVIEWPROPRIETARY TRAINING MATERIALS AND GUIDELINESDIGITAL MARKETING CAMPAIGNS AND ANALYSIS

Asset Management

We take a proactive approach to asset management, built upon a foundational understanding of local market challenges and opportunities. We build relationships with operators and synthesize an in-depth analysis of existing financials, sales and marketing strategies into a strategic action plan with a measurable set of performance goals that can maximize ROI against any scenario that comes our way.

HOW WE ASSET MANAGE
CONTINUOUS DRIVE TO IMPROVE OPERATING MARGINSFORENSIC ANALYSIS OF RECURRING CONTRACTS, LABOR MODELS AND EXISTING IT SYSTEMSCPOR AND CPAR ANALYSIS COMPARED TO MARKETCHALLENGE EXISTING REVENUE MANAGEMENT MODELSREVIEW OF SALES & MARKETING STRATEGY AND SEGMENTATION MIXVALIDATE HIGHEST AND BEST USE OF PUBLIC SPACESCAPEX ANALYSIS AND RECOMMENDATIONS
Asset management
Owner advisory services

Owner Advisory Services

We have extensive experience planning, managing and executing capital projects of various scopes across different markets. As a result, Ten Five leverages years of accumulated knowledge and success to provide owners, investors and lenders with a spectrum of comprehensive advisory services ranging from new development, acquisition, underwriting and due diligence, operational analysis, renovation and repositioning analysis.

HOW WE ADVISE
DETAILED PRO FORMA PROJECTIONSPROJECT BUDGETING AND UNDERWRITINGMARKET AND FEASIBILITY ANALYSISARCHITECTURAL, DESIGN AND FF&E REVIEWON-SITE OWNER REPRESENTATIONBRAND AND OPERATOR SELECTIONTECHNOLOGY SYSTEMS SELECTION